One of the most underrated and underutilized yet one of the highly valuable things that most organizations own is ‘data’. Spread across databases and spreadsheets spanning departments, most businesses are finding it difficult to make sense of even 30% of their data, irrespective of employing small and large, simple and complex analytical tools.
So, it is no surprise that they fail to deliver any actionable insights needed for businesses. McKinsey’s research revealed that intensive users of customer analytics are 23 times more likely to outperform competitors in terms of customer acquisition than companies that do not utilize data. They are also 19 times more likely to be profitable.
This only reinforces the fact that organizations if they want to gain a competitive advantage need go beyond data collection and capture, analyze, and ensure actionable insights from all the digital intelligence available in real-time. It is high time for businesses to deep dive and fish for customer insights that are buried, by embracing a new era of CRMs that are powered by AI and ML (Artificial Intelligence and Machine Learning). The best example- Salesforce Einstein Analytics! It helps you pull all the data into a single view dashboard and allows you to drill down, gain relevant insights, and take action.
Salesforce Einstein Analytics
Salesforce Einstein Analytics is the cloud-based analytical tool that employs a combination of advanced techniques like AI, ML, predictive analytics to help users understand, aggregate, and visualize data coming from different locations, such as Salesforce, ERPs, data warehouses, and log files. It aims to solve the challenge of combining all this information to analyze large volumes of data and generate powerful insights.
The major components of Einstein Analytics include:
- Reports and Dashboards
- Discovery
- Prediction Builder
- Voice
- Chatbot
- Vision
Equip your Sales team with Einstein Analytics
With Salesforce Einstein Analytics, the sales team of businesses of all sizes across industries can:
- Make data-driven decisions, thanks to the deep insights on key business metrics in real-time, in sales and marketing, thus helping boost conversions and revenues;
- Gain a deep understanding of key customer behavior and its influencing factors;
- Make accurate predictions and create precise action plans for the growth of customer base and better value addition to customers thus positively impacting revenues.
- Be empowered to drill down data down to make smarter decisions, faster and accurately.
Why Businesses should consider investing in Einstein Analytics- Key Benefits
Visualize Data Easily
One of the key things businesses accumulate over time across departments is data- physically and digitally, most of which are hardly used irrespective of various analytical tools, that often prove to be incompetent or ineffective. But with advanced tools like Salesforce Einstein Analytics, businesses can grapple large amounts of data and visualize them better to gain an easy and impactful understanding of the data, thus helping them with actionable insights. With data visualization, data is represented in graphical formats like bar graphs, pie charts, etc. in dashboards that offer a better picture to business users, thus helping them connect better with the heaps of data, making some patterns out of it, which would otherwise be impossible without tools like Einstein Analytics.
Smarter Decisions
It is no doubt when business users can use data precisely and accurately and create patterns out of data sets, they would be able to gain a better understanding of the data, which can ultimately help them to take better and informed decisions, that can have a positive impact on businesses. For example: In the case of retail, Einstein Analytics can help bring out sales patterns from the data collected that can help retailers find out customer preferences, seasonal preferences, brand sales, marketing effectiveness, etc., and take the necessary measures. It can help retailers offer personalized services to their customers that can help in delivering a better customer experience, boost sales and revenues.
Valuable & Deep Insights
The type of valuable and key insights that Einstein Analytics can provide company includes- Sales analytics, Service analytics, and Marketing analytics. By gaining such information from the datasets, businesses can increase brand revenues, improve conversions and increase customer base. Moreover, organizations can get insights into the performance of sales teams and the effectiveness of marketing campaigns.
Most businesses today have realized the importance of analytical tools and have started investing in the best ones in the industry like Salesforce Einstein Analytics due to the proven and invaluable benefits it brings to them. With its capability of easily and quickly analyzing millions of rows and columns of data for analysis, it helps business users understand the customer’s impulse by providing CRM data management that makes customers respond to the company’s products and services, helping identify the areas of improvisation. From competitive analysis to predicting trends and customer preferences, to monitoring operational efficiencies, Einstein Analytics can help businesses in helping improve their overall growth rate and productivity, thus ensuring that it is possible for organizations of any size across industries. Einstein Analytics with its robust and advanced features will allow management to directly watch the performance of their team members and immediately indicate the areas needing attention, thus enabling them to run a tight ship with instant alerts and notifications.
At Intelion, we make it possible for you to transform your business with the power of perfect visualizations and actionable comprehensions with Salesforce Einstein Analytics. We design the dashboards that will help you visualize where you are today, so, you can make better decisions for tomorrow with the help of highly experienced Salesforce consultants, thus opening up endless possibilities and opportunities.
